For e-commerce spending 100,000+ DKK/month on Google Ads

    A complete Google Ads transformation in 90 days, that pays for itself 3x over - or you pay nothing.

    I rebuild your account personally, using my profit-based method. If it doesn't return 3x what you pay me within 90 days, you pay nothing.

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    Fully booked

    I only work with 10 clients at a time. Join the list for the next opening.

    Trusted by 150+ Danish and international companies

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    You spend over 100,000 DKK on Google every month. But you know the potential is far greater...

    ROAS looks fine in the dashboard, but the bottom line never catches up. Click prices creep up year after year. You raise the budget and still hit a plateau. And deep down you know it: the account can and should deliver a lot more.

    What if I guaranteed that you earn at least 3x what you pay me within 90 days, or you pay nothing?

    YOUR 90-DAY TRANSFORMATION

    A complete rebuild of your Google Ads account, built for profit

    For e-commerce that wants a bigger bottom line, not just a better-looking ROAS. Built the way I'd build it for my own shop, and backed by a full guarantee.

    What you get
    ARE WE THE RIGHT MATCH?

    I don't work with everyone

    I only work with 10 clients at a time, and results only come when the match is right. So here's honestly who I create the most value for.

    This is for you if...
    • You run an e-commerce business and want to scale profitably
    • You want to be measured on net profit and MER, not a flattering ROAS number
    • You know your margins and can share your real numbers, so we set an honest baseline
    • You want one specialist hands-on in the account, not an agency with a junior on your budget
    • You see Google Ads as an investment that must return, not just a cost
    This is NOT for you if...
    • You're looking for the cheapest option rather than the biggest return on the bottom line
    • You want a guaranteed #1 position or quick tricks without a solid foundation
    • You can't or won't share real numbers like margin, COGS and profit
    • You want someone to babysit the account without ever challenging your strategy
    • Your business or your numbers don't add up. Ads can't save a broken business

    Sound like the left column? Then let's talk.

    Hi, my name is Michael 👋

    I do Google Ads for Danish e-commerce companies, and I've run my own webshop. Having sat on both sides of the table, I treat every account like it's my own money on the line.

    • 150+ accounts managed for both small and large brands
    • Google Partner and ProfitMetrics certified
    • I steer by your bottom line, not a ROAS number in a dashboard
    • No juniors, no middlemen. You always talk to me
    Google Partner
    ProfitMetrics Certified Agency Partner
    Michael Knudsen - Google Ads specialist
    HOW WE MEASURE SUCCESS

    You earn 3x, or you don't pay. Here's how we settle it.

    1. 1
      We define success first

      Before I start, we agree on what 3x means for your business: for every DKK you pay me, you should earn at least 3 back, after ad spend.

    2. 2
      We set a baseline

      I benchmark your real numbers before I touch anything, so we've got an honest starting point. Not a number I make up along the way.

    3. 3
      We get your tracking right

      Before we measure anything, your tracking has to be solid, so every sale actually gets counted. If you can't trust the data, there's nothing worth optimizing against.

    4. 4
      I rebuild and run it

      Over 90 days I rebuild the account and run it against your bottom line, the same way I'd run my own.

    5. 5
      We settle against your baseline

      After 90 days we compare against the starting point. Did you earn at least 3x your fee in additional earnings? If not, you pay nothing.

    Why many webshops struggle
    - and what I do differently

    Many e-commerce companies are stuck in inefficient setups. Here are the most common problems, and how I solve them as a specialist.

    CHALLENGE

    Rising ad spend. But falling profit

    ROAS drops, CPA climbs, and it feels like more money is going out without better results.

    SOLUTION

    Strategic scaling with the full funnel in view

    I help you find what's actually holding growth back, whether that's the account, the customer journey or the market itself.

    CHALLENGE

    Silo thinking blocks growth

    When you work in isolation on one channel, it's hard to see the whole picture and identify what's actually slowing growth.

    SOLUTION

    Experience from both sides of the table

    I run a webshop myself and know how business and marketing connect. I have an opinion on most things and don't just sit buried in the ad account.

    CHALLENGE

    Proactivity and transparency are missing

    You're often left alone with the responsibility. Instead of straight answers you get dashboards full of pretty numbers, and no explanation when things stop working.

    SOLUTION

    Close collaboration and transparency

    You get me directly, and you hear from me with insights and recommendations before you have to ask.

    Frequently asked questions

    What if it doesn't work?+

    Then you don't pay. If I don't deliver at least 3x your fee in additional earnings within 90 days, I don't invoice you for the work. No tricks, no fine print.

    Do I own everything?+

    Yes. Your account, your campaigns, your tracking, your data and your documentation are 100% yours. Always.

    Will the rebuild break what's already running?+

    No. I build the new setup alongside the existing one and migrate gradually, as it's tested and delivering. I don't delete what works, and your revenue keeps running throughout.

    How much of my time does it take?+

    Very little. Beyond a couple of strategy calls and sign-offs, I do the heavy lifting so you can stay on your business. In return, I need you all the way in on it too.

    What if I spend under 100,000 DKK/month on Google Ads?+

    Then the guarantee isn't right for you yet. On smaller accounts there just isn't enough headroom for me to promise 3x and mean it. Get in touch anyway. If you're on your way there, or have a different need, we'll figure it out.

    Ready to grow profitably?

    Start your 90-day transformation

    Michael Knudsen
    Or contact me directly
    michael@mkdigital.dk
    Google Partner
    ProfitMetrics Certified Agency Partner
    Get started
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